i’m anthony baxter puig
anthony for short

Cuban American Creative Director based in Brooklyn, NY.

Born from Y2K chaos and raised on MTV, I cut my teeth interviewing bands as a teen, and I’ve never stopped chasing what’s real.

I’m here to find the truth in every story and make it impossible to ignore. As the founder of Cult of Sound, I’ve shaped Emmy-winning narratives that resonate. I don’t just follow trends—I create work that lasts.

I’ve partnered with Apple, adidas Originals, Instagram, Google and pushed boundaries with the best at Johannes Leonardo ,Ogilvy, AKQA and more.

When I’m not crafting campaigns, I’m in the kitchen, blending Cuban flavors with a vegan twist. Always creating, always moving forward.

resume
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areas of focus

art direction
story telling
film
experiential

brands

adidas
apple
american express
google
instagram
just dance
verizon
unilever
xbox

agencies

ogilvy NY
johannes leonardo
highsnobiety
annex88
akqa SF
kettle
bbh NY
momentum
vayner