Schick Extreme | Bald Important People (BIP)
Bald isn’t a compromise. It’s a choice—and a statement.
Schick Xtreme had a cult following among bald men. We turned that into a movement.
B.I.P. reframed baldness as a badge of honor, creating space for identity, pride, and ownership in a category that rarely speaks directly to bald consumers.
Smooth. Unapologetic. Important.
Bald is more than a look. It’s a club.
BaldImportantPeople.com
We created a site that uses head-scanning technology to verify your bald status. Verified members unlock access to an exclusive BIP Kit and invites to curated events celebrating bald culture.
First Annual BIP Summit held in NYC
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Brand: Schick
Project: Bald Important Person
Agency: Edelman -
Executive Creative Director: Jesse Suchmann
ACD Art: Anthony Baxter
ACD Copy: Diana Castillo
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Digital, interactive, Experiential, PR