Schick Extreme | Bald Important People (BIP)

As a result of Schick Xtreme’s flexible design, their razors had grown a cult following among bald men. Schick wanted to highlight and celebrate all people who are bald and proud.

We created B.I.P (Bald Important People) as away to continue to unite and foster solidarity and pride among bald people.

BaldImportantPeople.com

BaldImportantPeople.com scans your head to verify your bald membership. Members gain access to a mailed BIP Kit and invitations to party, BIP style.

First Annual BIP Summit held in NYC

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  • Brand: Schick
    Project: Bald Important Person
    Agency: Edelman

  • Executive Creative Director: Jesse Suchmann

    ACD Art: Anthony Baxter

    ACD Copy: Diana Castillo

  • Digital, interactive, Experiential, PR

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