adidas Originals | Game Changers

To mark the 50th anniversary of the Superstar, we created an audio-visual time capsule. The campaign honored the legacy of the shoe by spotlighting the culture shaping its future.

Each film profiled a creative collective defining the next generation of Superstars. Distinct in voice, rhythm, and philosophy.

Starring: Soulection, Discwoman, Internet Friends, ONYX Collective, The Era, Kids of Immigrants, Compton Cowboys, Illegal Civ, Giving Room