adidas originals | game changers

To celebrate the 50th anniversary of adidas’ most iconic sneaker, we created a series of films highlighting the mavericks, trendsetters, and pioneers who are changing the game through their unapologetically unique view of the world. The next generation of Superstars.

Starring: Soulection, Compton Cowboys, Discwoman, Kids of Immigrants, Internet Friends, ONYX Collective, The Era, Illegal Civ, Giving Room

Game Changers Trailer

Soulection

Kids Of Immigrants

Discwoman

Compton Cowboys

Illegal Civ

Internet Friends

  • Brand: adidas Originals
    Project: Game Changers
    Agency: Annex88
    Tags:

  • Executive Creative Director: Florent Imbert
    Creative Director: Danny Mota
    ACD Art: Anthony Baxter
    ACD Copy: Julian Cohen / David Shin
    Producer: Adam Copeland
    Director: Ryan Chun

  • film, content series, social, ooh

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