Instagram | Connection

Connection isn’t something that just happens, it’s something you make.

A global campaign capturing how meaningful connection begins in the smallest of moments.

Set to an original score by Dev Hynes, the films explore the emotional landscape of youth—quiet, vulnerable, and true to life.

Directed by Vincent Haycock, the work favored observation over performance. Rolled out across film, social, digital, audio, and billboards in New York and Los Angeles.


Featured In
Adage Number 1 of Top 5 of the Week / AdAge / Marketing Dive / LBB / Ads of the World / SHOTS / Reel 360

  • Brand: Instagram
    Project: Connection Campaign
    Agency: Johannes Leonardo

  • Group Creative Directors: Jeph Burton, Hunter Hampton

    Creative Leads: Austin Haas, Celia Mortlock

    Creative Directors: Anthony Baxter Puig, David Shin

    Creatives: Brooke Chai, Alec Milton

    Director: Vince Haycock

    Production: Somesuch

    PRODUCERS: James Elio, Tina Diep, Brittany Franklin

    VFX: Studio Dumbar

    Composer: Dev Hynes

  • film, content series, ooh

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