Instagram | Connection
Connection isn’t something that just happens, it’s something you make.
A global campaign capturing how meaningful connection begins in the smallest of moments.
Set to an original score by Dev Hynes, the films explore the emotional landscape of youth—quiet, vulnerable, and true to life.
Directed by Vincent Haycock, the work favored observation over performance. Rolled out across film, social, digital, audio, and billboards in New York and Los Angeles.
Featured In
Adage Number 1 of Top 5 of the Week / AdAge / Marketing Dive / LBB / Ads of the World / SHOTS / Reel 360
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Brand: Instagram
Project: Connection Campaign
Agency: Johannes Leonardo -
Group Creative Directors: Jeph Burton, Hunter Hampton
Creative Leads: Austin Haas, Celia Mortlock
Creative Directors: Anthony Baxter Puig, David Shin
Creatives: Brooke Chai, Alec Milton
Director: Vince Haycock
Production: Somesuch
PRODUCERS: James Elio, Tina Diep, Brittany Franklin
VFX: Studio Dumbar
Composer: Dev Hynes
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film, content series, ooh