instagram | connection
Connection isn’t something that just happens, it’s something you make.
This campaign explores how gen z connects, showing that on Instagram — some big things start small.
Directed by Vincent Haycock and composed by Dev Hynes (Blood Orange), the films were shot less like a commercial and more like short films, to present an authentic portrait of today’s youth culture.
Featured In
Adage Number 1 of Top 5 of the Week / AdAge / Marketing Dive / LBB / Ads of the World / SHOTS / Reel 360
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Brand: Instagram
Project: Connection Campaign
Agency: Johannes Leonardo -
Group Creative Directors: Jeph Burton, Hunter Hampton
Creative Leads: Austin Haas, Celia Mortlock
Creative Directors: Anthony Baxter Puig, David Shin
Creatives: Brooke Chai, Alec Milton
Director: Vince Haycock
Production: Somesuch
PRODUCERS: James Elio, Tina Diep, Brittany Franklin
VFX: Studio Dumbar
Composer: Dev Hynes
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film, content series, ooh