
Ubisoft | Just Dance 2025
Bring it in. Bring it on.
For Just Dance 2025, we tapped into the universal force of rhythm. Ariana Grande’s “Yes, And?”, an interpolation of Vogue, set the tone—bridging generations through movement and sound.
The film opens on a family mid-routine. As the beat drops, the pull of music takes over. One by one, they’re pulled into the same room, the same rhythm, the same moment.
A global campaign built on the idea that connection isn’t taught. It’s felt.
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Brand: Ubisoft
Project: Just Dance 2025
Agency: Known -
Group Creative Directors: Laya Khayami, Graeme Hanson
Creative Director: Anthony Baxter Puig
Director: John Poliquin
Production: Havoc
Producer: Chuck Oldfield
VFX: Max Colt
Editor: Kevin Schowengerdt
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Music, dance, spot