Ubisoft | Just Dance 2025

Bring it in. Bring it on.

For Just Dance 2025, we tapped into the universal force of rhythm. Ariana Grande’s “Yes, And?”, an interpolation of Vogue, set the tone—bridging generations through movement and sound.

The film opens on a family mid-routine. As the beat drops, the pull of music takes over. One by one, they’re pulled into the same room, the same rhythm, the same moment.

A global campaign built on the idea that connection isn’t taught. It’s felt.

  • Brand: Ubisoft
    Project: Just Dance 2025
    Agency: Known

  • Group Creative Directors: Laya Khayami, Graeme Hanson

    Creative Director: Anthony Baxter Puig

    Director: John Poliquin

    Production: Havoc

    Producer: Chuck Oldfield

    VFX: Max Colt

    Editor: Kevin Schowengerdt

  • Music, dance, spot

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