Yahoo sought to introduce their latest slate of products in a bold, unforgettable way. Partnering with their creative team, we brought Yahoo Build It Forward to life—an immersive event shot on a cutting-edge XR stage. Featuring iconic talent like Serena Williams, Craig Robinson, and David Ortiz and more.
The live show was sprinkled with QR codes that allowed viewers to dig deeper into the world of Yahoo and launch product demos, playful AR experiences and more.
To generate buzz leading up the show, we launched a campaign on Yahoo! channels, social platforms, and across internal comms.
