Yahoo! | Build It Forward
To launch Yahoo’s new product suite, we created a bold, immersive event that merged storytelling, talent, and next-gen technology.
Shot on an extended reality stage, the experience featured Serena Williams, Craig Robinson, and David Ortiz. Each brought the narrative to life through stories of possibility, momentum, and future-building.
The live show was sprinkled with QR codes that allowed viewers to dig deeper into the world of Yahoo and launch product demos, playful AR experiences and more.
To generate buzz leading up the show, we launched a campaign on Yahoo! channels, social platforms, and across internal comms.
