verizon: minute50
For Super Bowl 50 we created the #Minute50 campaign to reward VZW customers every hour on Minute 50 starting January 24 through February 7, 2016.
The campaign ran both nationally and locally in San Francisco and treated fans to experiences with NFL players on-site and an immersive experience called Game Winner.
Awards:
Awards: Bronze Clio Sports for Game Winner
Press:
Adweek Project Isaac Award, Best Practices - Sports MarketingPress: Adweek, Vibe, Event Marketer, Verizon, PR Newsire, Phone Arena, Benchmark Monitor, AP, Global Grind, Digital Trends, Bloomberg, Huffington Post, ESPN Radio, Mad Radio, The TJ Show, Sirius XM, AtTheBuzzer, NBC Sports Radio
50 Yard Catch with Drew Breeze
game winner
We provided fans with an all-star experience throughout Super Bowl Week at the Verizon Access Zone, which features "Game Winner" an interactive and immersive experience that places fans "in the game" for a chance to throw a game-deciding pass
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Brand: Verizon
Project: Minuet50
Agency: Momentum -
Creative Director: Joe Kantrowitz
Sr Art Director: Anthony Baxter / Michael Costa
Sr Copywriter: Craig Seyboth / Gregory Webber
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Experiential, interactive, Super Bowl
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Clio - Bronze Sports
Adweek Project ISSAC - Best Practices, Sports Marketing