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AMEX | Coachella x FWY
American Express Platinum House returned to Palm Springs for Coachella in a chromacolor psychedelic haze.
Through a collaborative development process with @FriendsWithYou, we created a world rich with inflatable gardens and experiences that surround Platinum House attendees in color as a tool for enhancing their state of happiness and self- healing.
With a focus on self care we partnered with Platinum Collective Members Equinox, Away and Milk Make-up to create a regenerative experience.
Press:
Paper \ Highsnobiety
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Brand: American Express
Project: FWY x Coachella
Agency: Momentum
Role: ACD/Art, Conceptual, Design -
Creative Director: Nicole Miller ACD
Art: Anthony Baxter
ACD Copy: Kassandra Pollard / Noah Pollack
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Experiential, Activation
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