
American Express | Coachella x FWY
We transformed the Avalon Hotel into a surreal, music-first sanctuary for Platinum Card Members during Coachella.
In collaboration with FriendsWithYou, the experience blended whimsical inflatables, color therapy, wellness rituals, and DJ sets by artists like Metro Boomin.
A space designed to reset, reconnect, and return to the music.
Press:
Paper \ Highsnobiety





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Brand: American Express
Project: FWY x Coachella
Agency: Momentum
Role: ACD/Art, Conceptual, Design -
Creative Director: Nicole Miller ACD
Art: Anthony Baxter
ACD Copy: Kassandra Pollard / Noah Pollack
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Experiential, Activation
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