american express | coachella x friendswithyou

American Express Platinum House returned to Palm Springs for Coachella in a chromacolor psychedelic haze.

Through a collaborative development process with @FriendsWithYou, we created a world rich with inflatable gardens and experiences that surround Platinum House attendees in color as a tool for enhancing their state of happiness and self- healing.

With a focus on self care we partnered with Platinum Collective Members Equinox, Away and Milk Make-up to create a regenerative experience.

Press:
Paper \ Highsnobiety

  • Brand: American Express
    Project: FWY x Coachella
    Agency: Momentum
    Role: ACD/Art, Conceptual, Design

  • Creative Director: Nicole Miller ACD

    Art: Anthony Baxter

    ACD Copy: Kassandra Pollard / Noah Pollack

  • Experiential, Activation

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